vision

P R I E Y

Strategy, Vision & Launch Plan

Compiled from handwritten notes — organized for execution

Section 1

Priey Strategy & Vision

The Core Offer

  • Priey = $27/month membership. Do not overcomplicate it.
  • Members get: Editor, Sales Tools, Assets, and Ambassador program access.
  • Digital products sold via WooCommerce.
  • Forget party planning, weddings, and catering content — focus on Profitable Crafts.

Marketing & Growth

  • Use ALL free ad platforms (social media = FREE ADS).
  • Pinterest — to grab locally in rural areas.
  • Sell the program: 2 sign-ups pay for a membership.
  • Showcase products: do a pop-up with Priey — popcorn & cotton candy; travel to towns.
  • Use Indeed again for hiring/recruiting.
  • Schedule tasks and get the website going.
  • Organize & automate all image creation.

Targets

  • 500 members = 10 per state × $27 = $13,500/month.
  • Capital goals: $50K Food Truck · $150K Restaurant.
  • $1M per year = $84,000/month.
  • Revenue projections across tiers: 5,000 at $17 = $85K | 1,800 at $47 = $84.6K | 900 at $97 = $87.3K | 600 at $147 = $88.2K.

The Funding Chain

  • Priey profits fund Strange Plate.
  • Franchise Strange Plate to fund Felicita Pre Sempre.
  • Strange Plate food trucks will feed the homeless.
  • Felicita Pre Sempre: a return to God's original design.
  • 500 members = Strange Plate. Strange Plate = Felpes.

The Milton Hershey Philosophy

Milton Hershey made a luxury affordable to capture the much larger mass-market — turned a luxury into an EVERYDAY staple. When Priey is built as originally planned, many luxuries become extremely affordable.

Stay the course. Priey will be as big as you envisioned it — do not let recent setbacks slow you down.

Ambassador Model

  • Show how easy and affordable it is to start.
  • They sell THE SYSTEM!!!
  • 1) Simple party favors & cards
  • 2) More party favors & themes
  • 3) Junk journaling — scrapbooking
  • 4) Pro level — sell their own templates
  • Build it as if YOU are the only ambassador.

Claude Recommends

  • The 2-sign-ups-pays-for-membership pitch is your strongest ambassador recruiting line. Lead with that math in every ambassador tool.
  • Consider a 'First 100 Founding Members' campaign — creates urgency and gives early adopters bragging rights and potentially a locked-in lower rate.
  • The pop-up booth strategy (popcorn + cotton candy + Priey demos) is brilliant for rural areas where online marketing hasn't saturated. Document every booth with photos and short videos for social proof.
  • Your Indeed idea for recruiting is unconventional and smart — people searching for work-from-home opportunities are your exact target audience for the ambassador program.
Section 2

Content Strategy

Profitable Crafts — Main Pillar Post

  • Create a pillar post about why selling products is an epic fail — explain why one should sell themselves first.
  • This pillar post will cover: Facebook, Pinterest, Etsy, Instagram, Craft shows, Consignment, Yard sales, TikTok, Online store, Physical store, Website, Twitter, Offline marketing, Online marketing, Forum marketing.
  • The link page is what they promote most — one central location.
  • Priey is more about educating crafters on how to sell their crafts and providing all the tools needed to market and sell paper crafts.

Printables & Paper Crafts — Pillar Post

  • Create a pillar post explaining why paper crafts are affordable, fun, therapeutic, and make great gifts.
  • Cover types of paper crafts — from invitations & cards to toys & dollhouses.
  • Cover printing, cutting, assembling of all sorts of paper crafts.
  • Create a pillar post ABOUT profiting by selling paper crafts.

Priey Ambassadors + WA

  • Promote WA as the main online marketing & website service.
  • Promote Priey as the main Printables Provider.
  • Any mention of WA should carry the ambassador's WA link if they join under ME.
  • Claude Code will program a WA link plugin, but it only changes with ADMIN (ME) approval.

Target Audiences (Problems)

  • Creative people who don't know how to run a business, market their products, present their products, or follow up with customer service.
  • Mothers who can't afford huge fancy parties.
  • Brides who can't afford beautiful weddings.
  • Individuals who need side hustles.
  • Online marketing is a sham — influencers make it look easy yet pay large sums for the views.

Article Format — Every Article Is a Huge AD

  • Title — captivating, Marlon Sanders style.
  • Short Introduction — 100–200 words: problem, solution, reason for the article.
  • Visual Board — something visual that quickly shows problem + solution + benefit of reading.
  • TOC — short line to let readers select sections quickly & easily.
  • Captivating Benefit — get the reader excited enough to keep reading.
  • Mailing List — email sign-up box.
  • Begin the Article — write 4 to 5 paragraphs.
  • Mentorship Plug — let them know they get mentorship when they join Priey; use AI to assist.
  • Continue Article — complete the article.
  • Conclusion — thank the reader, remind about mentorship, offer a gift, encourage a comment for a free packet detailing the Priey Ambassador opportunity.

Article Notes

  • Every article should be written as a 'tool' ambassadors can use to gain sign-ups.
  • Ambassador tools should have fun printables with QR codes that point to articles.
  • Each pillar post should have a kick-booty PowerPoint / video presentation embedded ('watch this if you don't want to read it').
  • Idea: pillar posts also provided in the members area as a printable PDF booklet, with QR codes for covers.
  • Marketing materials: booklets, bookmarks.
  • Write articles per county or town.
  • Vendor directory??

Recipe Format

  • Title — basic recipe name.
  • Short Intro — short summary about benefit, taste, ease of making.
  • Visual Board — showcase a menu the recipe fits with (must become a member to access menus).
  • TOC — explains sections, captivating line.
  • Captivating Pairings — beverage, dessert, what goes with it.
  • Start Instructions — a few paragraphs.
  • Mailing List — new recipes when added.
  • Continue Instructions.
  • Mentorship Plug — same as for articles.
  • Now Benefits — plating, presentation, etc.
  • Conclusion — same as article.
  • Note: Some recipes will use Strange Seasons. Join Amazon Associates for ingredients & equipment.
  • All methods must have instructions.
  • Can some recipes be blocked — must be a member to view?

Three Pillars

  • PARTY PLANNING
  • CATERING
  • PROFITABLE CRAFTS

Traffic Strategy

  • Focus on traffic — ALL.
  • Free templates link to a page with instructions, link, ad.
  • Maybe AdSense — not sure, definitely email.
  • Print and study Parthas Potions strategy.

Claude Recommends

  • Your article format is a complete sales funnel disguised as content — that's exactly how the best membership sites convert. The Marlon Sanders title style + visual board + mentorship plug + comment-for-free-packet is a textbook conversion machine.
  • For the 'write articles per county or town' strategy: this is hyper-local SEO gold. A post like 'Party Supplies in Telfair County' with Priey templates would rank with almost zero competition. Start with your surrounding 10 counties.
  • The QR-code-on-printables idea is your physical-to-digital bridge. Every printed product a member sells at a craft show becomes a silent ambassador for Priey. Make QR code generation a one-click feature in the Design Studio.
  • For gated recipes: gate the MENUS and MEAL PLANS, keep individual recipes free. Free recipes drive SEO traffic. Menus and pairings are the premium value that converts visitors to members.
  • The PDF booklet versions of pillar posts are a retention tool — members feel like they're getting a physical product with their digital membership. Pair each booklet with a matching QR-coded bookmark members can print and hand out.
Section 3

Launch Site Structure

Tool Landing Page

  • Landing page points to the Editor.
  • 5 digital products available.
  • 1 freebie — lets users test.

Blog

  • 3–5 educational articles (how to print, use, etc.).
  • 1 system tutorial on how to use the editor.

Required Pages

  • Home Page
  • About Page
  • Contact / Support Page
  • Legal Pages
  • Members Pages
  • Refund Policy (all sales final)

Launch Priorities

  • Start with Birthdays.
  • Join Amazon Associates.
  • Starter Access = Candy Bar Wrappers — launch this first.
  • Start adding products via Woo — build the mailing list.
  • BABY STEPS = NO MORE RUSHING.

AI Support Bot

  • Create an AI support bot using Ollama on a UPS.

Event Planning Framework

Every event has:

  • Menu + Beverages
  • Guest List + Invitations + RSVP Cards
  • Itinerary
  • Decorations
  • Activities
  • Party Favors
  • WordPress themes to match editor themes for parties & weddings.
  • Ambassador tools to match all themes.
  • Menus for all occasions & themes.
  • Teach how to host own events and parties.

Claude Recommends

  • Your '5 products + 1 freebie' launch structure is lean and correct. The freebie should be your single best-looking candy bar wrapper template — it proves the editor quality instantly.
  • The 3-5 educational articles should double as SEO landing pages. Titles like 'How to Print Custom Candy Bar Wrappers at Home' will rank for exactly the people who need Priey.
  • For the Ollama support bot: run it on a separate machine or VPS, not a UPS-powered local box — uptime matters for customer support. A $5/month VPS running Ollama with a small model fine-tuned on your FAQ would be more reliable.
  • Before launch, have 3 complete themed sets loaded (e.g., Baby Shower, Birthday, Wedding) so new members see immediate value, not an empty library.
  • The 'start with Birthdays' decision is strategically correct — birthdays happen year-round, every age group, no seasonal dependency. It's your evergreen entry point.
Section 4

Platform Configuration

Core Plugin Stack (Installed)

  • Fluent CRM + Pro — email marketing and automation.
  • WooCommerce — digital product sales.
  • LearnDash LMS — courses (Profitable Crafts, Party Planning, Wedding Planning, Catering).
  • Paid Memberships Pro + WP Affiliate Integration — membership tiers and affiliate tracking.
  • AffiliateWP + Affiliate Portal + Lifetime Commissions + Recurring Referrals — ambassador program.
  • WP Recipe Maker Premium — all recipes and meal plans.
  • Fluent Forms Pro — forms and data collection.
  • Fluent Support Pro — customer support.
  • FluentSMTP — email delivery.
  • Elementor Pro + PRO Elements — page building.
  • Code Snippets — custom functionality.
  • Solid Backups — site backup.
  • Payment Plugins for Stripe WooCommerce — payment processing.
  • XStore Core — theme.
  • Maintenance — site in maintenance mode.

LearnDash Add-ons to Explore

  • Notes
  • Gradebook ??
  • CourseGrid
  • Achievements
  • Notifications
  • Paid Memberships Pro integration
  • Certificate Builder

WooCommerce Extensions to Explore

  • Etsy integration
  • Drip ??
  • Donation
  • Instagram integration
  • Pinterest integration
  • Wish Lists
  • Gift Cards ??
  • Cart Upsell
  • Points Rewards
  • Subscription Downloads
  • Make an Offer
  • Upsells + Cross Sales
  • AffiliateWP
  • Vendors to check: all YITHs, Barn2
  • Yoast SEO

Plugins Noted but Not Yet Installed

  • GamiPress — gamification, have others promote the mailing list, create Sales Tool Kit.
  • PeepSo — community/social features.
  • GeoDirectory

Membership Tiers (From Notes — Earlier Version)

  • Free/Subscribers — notified of all new posts, some freebies.
  • Members $27 — candy wrappers & fluff puffs only.
  • Pro Access $47 — invitations, party favors, party decor.
  • Premium $97 — junk journals, scrapbooking.
  • Platinum $147 — sublimation, dollhouses, toys.
  • Sellers $247 — ability to sell their own designs, protected.

Note: This six-tier structure is from your handwritten notes. Your most recent conversations settled on a four-tier structure (Free, $27, $47, $147) with different tier names and benefits. Reconcile before launch.

Commission Structure (From Notes)

  • 25% on $27 tier
  • 35% on $47 tier
  • 50% on $97 tier

Note: Your most recent conversations established different rates (25%/50%/60%). Reconcile before launch.

Courses

  • Profitable Crafts → Online Marketing
  • Party Planning → Wedding Planning
  • Catering
  • 30-Day Email Series → Scents Course method
  • Use GamiPress to have others promote the mailing list.
  • Create Sales Tool Kit!!!

Claude Recommends

  • You have 27 plugins active. Before launch, deactivate anything you're not using in Phase 1 — every active plugin is a potential conflict and a performance hit. Launch lean, add as you grow.
  • GamiPress is your missing engagement piece. Points for: completing courses, sharing on social media, referring new members, leaving reviews, uploading finished projects. This turns passive members into active promoters.
  • The LearnDash Certificate Builder is critical for your event planning certification idea. Members who complete the Party Planning course get a 'Priey Certified Party Planner' certificate — that's a shareable credential that markets Priey every time they show it to a client.
  • For WooCommerce: prioritize Points Rewards, Cart Upsell, and Subscription Downloads first. Gift Cards and Wish Lists are Phase 2. The 'Make an Offer' feature is interesting for higher-tier products like custom design work.
  • Your tier structure needs to be finalized before launch. The notes show two different versions. Pick one and lock it. My recommendation: the four-tier version from recent conversations is cleaner and easier to sell.
  • PeepSo gives you an in-house community instead of depending on Facebook groups. Members sharing their finished projects in a Priey-owned community keeps the engagement (and the content) on your platform.
Section 5

Vision & Philosophy

What Priey Is

A place where someone can LEARN — CREATE — BUY & Grow A Business.

Not WordPress now. It is a Software Platform.

Core Principles

  • Recognizable methodology for Priey.
  • Practical business resources.
  • Encourage ongoing relationships.
  • Use real world examples — show success AND challenges.
  • Build trust through quality.
  • Think internationally.
  • Protect your intellectual property — branding, copyrights, trademarks.

Parties Are the Main Focus

  • Toys · Party Favors · Weddings.
  • Get design up — create pillar posts galore — add images when able.
  • Create with Fluff Puffs & Whimlets.
  • Add recipes like crazy — images later.
  • How to make custom party favors: cups, plates & more.
  • Yummy T's cakes, treats & crafts.
  • How to make your party favors stand out with 3D designs.
  • Create all sorts of crafty party favors = STAND OUT??

Products — Featured at Launch

  • Tumbler Wraps, Cupcake Toppers, Candy Wrappers.

How to Cater an Event or Party

Claude Recommends

  • 'LEARN — CREATE — BUY & Grow A Business' is your tagline. Put it on every page, every email header, every ambassador tool. It tells the entire Priey story in seven words.
  • The 'show success AND challenges' principle is what separates Priey from every other printables platform. Your competitors show perfect finished products. You show the messy first attempt, the learning curve, and THEN the beautiful result. That's forty years of real experience talking — no one can fake that.
  • Thinking internationally from day one is the right call. Your Design Studio produces 300 DPI PDFs — those print the same quality whether the member is in Georgia or Germany. The editor is already built for global reach. Translate your top 5 articles into Spanish as a Phase 2 move and you double your addressable market.
  • The party planner certification is a revenue stream hiding inside your course content. Charge $97-$197 for the certification exam. Members who pass get a printable certificate (from your own Certificate Builder), a digital badge for their website, and listing in your Vendor Directory. That directory becomes a reason for party-givers to visit Priey even if they never become members.
  • Protect IP early. File 'Priey' as a trademark, and trademark 'The Craft Vault,' 'Mystery Vault,' and 'Profitable Crafts' as service marks. These are your branded features — protecting them now costs hundreds, protecting them after someone copies you costs thousands.
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